Prepare to be amazed, Oregon. A dramatically different Cultural Trust campaign is here! Celebrating the sights and sounds of Oregon culture, the campaign focuses on digital, social media and a very special partnership with Fox 12 Oregon.
All of the content gathered by the Cultural Care-a-Van team over the summer will be showcased in videos, interviews and a television special. In addition to promotional spots airing on both KPTV and its partner station KPDX, the campaign will feature weekly segments on MORE Good Day Oregon, two “donation days” packages on Good Day Oregon (Nov. 16 and Dec. 5) and a half-hour special sometime in December.
The theme of the campaign is “98,000 square miles of YES” and, thanks to the generous talent of Oregon musician Pete Krebs, it has its own soundtrack of the same name. YES — Krebs, recently inducted into the Oregon Music Hall of Fame, composed a song saluting the diversity and breadth of Oregon Culture.
It is a rollicking, toe-tapping celebration of the people and communities who bring our incredible state to life.
All of the videos and interviews created for the campaign also will be shared on social media, so please keep an eye on our Facebook, Twitter and Instagram sites – we’re counting on you to like, share and retweet!